Our services use cookies and other similar technologies, such as local storage, to help provide you with better, faster, safer and more personalised experience.
In this guide, we’ll use the word “cookies” as a shorthand for cookies and similar technologies which rely on information stored on your computer or mobile device. How do these technologies work:
Cookies are small text files that your computer or mobile device downloads and stores on your browser when you visit a website. When you return to a website, it recognises these cookies stored on your browser.
Each time you visit our website from any device (mobile, tablet, laptop or desktop), we collect information about the device or browser you are using and we may use this information to help us monitor your use of our website and other services. Where this information is used to try and create a unique identifier for you, it is known as device fingerprinting, which we may do to improve your security and convenience. We do not use device fingerprinting to support our marketing.
Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device.
In addition to the technologies mentioned above, we may use performance tracking technology within our emails to improve our future interactions with you. This means we are able to capture information including (but not limited to) the time and date you open our e-mails. This technology does not drop cookies and doesn’t rely on anything being stored on your device. It may include the use of “pixels”, a small amount of code in webpage or email which allows us to learn how you have interacted with certain content.
We use this information primarily to understand whether our e-mails are opened and what links are clicked on. We then use this information to improve the emails and other communications that we send or display to you, and the services that we provide.
Some of the cookies we use are necessary, whereas others are optional.
These enable the core functionality of our website. They are essential and can only be disabled through changing your browser settings. If you do switch off these cookies in your browser, parts of our website may not work correctly.
Optional cookies include advertising, and performance and analytics cookies. They help us to understand what you like and don’t like, and enable us to improve your experience by tailoring our website to you. They also let us link to other sites and offer you content that we think you might find interesting. You can change your mind about which optional cookies you would like to accept at any time.
These cookies allow you to log in to secure areas of our site, move around the site and use its features. They also ensure your security and privacy when using our website. These cookies don’t gather information about you that is used for marketing purposes.
We’ve outlined how we use these cookies in the table below:
| Provider | Cookie name | Purpose |
|---|---|---|
| BoldChat (LogMeIn) | bc-visit-id, bc-visitor-id | In some areas of our site we offer a live chat function BoldChat. It allows you to get in touch with our experts to help solve any queries you may have, be that further information on our products and services or advice on your current situation and how we can help. |
| Ensighten | 3522, 49659, 49722, _ga_ens, _gat_pulseTracker, Analytics_Referrer_Data, check, ens_loginSuccess, ensScoreCard, expMember, EXPERIAN-ENSIGHTEN_PRIVACY_MODAL_VIEWED, EXPERIAN_ENSIGHTEN_PRIVACY_Performance_and_analytics, EXPERIAN_ENSIGHTEN_PRIVACY_BANNER_VIEWED, EXPERIAN_ENSIGHTEN_PRIVACY_BANNER_LOADED, EXPERIAN_ENSIGHTEN_PRIVACY_Advertising | Used in the delivery of cookies described elsewhere in this document and to record your cookie preferences. |
| Experian | _csrf, XSRF-TOKEN, c | Secures the data sent between your computer and our servers. |
| Experian | Au, pnrs, s, si, authId, x-sessionId | Maintains your website session to keep you secure without having to keep logging in. |
| Experian | identitySplash, showinfo | These cookies are used to display an introduction pop-up containing service and legal messages on your first visit to our website. |
| Experian | Connect.sid | A cookie that is used to access the correct in-memory storage on the server. |
| Experian | Esi, theme, Brandidentifier | These cookies help us deliver the right product and service to you. |
| Experian | lang | This cookie stores your chosen language. |
| Experian | is404Redirect, x-refId, Session_id, Sessionid, ai_session, ai_user | These cookies enable are logging software which is used to troubleshoot any site or security issues. |
| Experian | oosUid | This cookie enables us to make forms work when you are not logged in. |
| Experian | ssoQuery | This cookie ensures that you are taken to the correct page after you have entered your login details. |
| Experian | gpv_pv, expTrafficSource, __utmzzses, ExpPD, ExpA | These cookies store session information to help make the website work correctly |
| Imperva (Incapsula) | visid_incap,_incap_ses, nlbi,___utmvbcXuvyvZ Z | These cookies are associated with Incapsula DDoS Protection and Web Application Firewall. They are used to secure your visits to our website and to ensure the site is running smoothly. |
| Live Chat | These cookies are set by LiveChat Inc. a USA based company that provides online chat software to our website, enabling us to engage in live text-based conversations with our visitors. |
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| Orcale Eloqua | ELOQUA, ELQSTATUS | We use Oracle Eloqua as a marketing automation solution and powers all our contact forms. These cookies allow us to better understand how our visitors use or website. This data may be used to personalise the content or design of the website. Your information may be used internally or by approved third parties acting on our behalf. We collect contact information such as your telephone number, email address or address as provided on our contact forms. These cookies contain a unique ID issued for the purposes of identifying or recognising you as an individual and information about your computer such as the IP address, domain name, browser type or operating system, and browsing data such as visited webpages, and how long you stayed on each page. By opting out of Performance & Analytics cookies, it is possible to stop Eloqua recording this information on your browsing data, but details filled out in a form and submitted will still be captured. |
| Unbounce | ub-emb, ub-emb-id | We like to test different webpages to see which one has the best customer experience, Unbounce is used to track which webpage variant you have seen. This Cookie also allows us to ensure that you see the same webpage variant if you return to the same website URL. |
| YouTube | PREF, YSC, GPS, VISITOR_INFO1_LIVE* | We embed videos using YouTube’s privacy-enhanced mode. This mode may set additional cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos. Read more at YouTube’s embedding videos information page. *Cookie names are subject to change once Youtube application has been opened. |
These cookies help us show you online advertisements tailored to your interests. They can gather information about your browsing habits to provide you with relevant adverts. Disabling advertising cookies won’t stop you seeing adverts, however the adverts you do see will be less personalised to you.
We’ve outlined how we use these cookies in the table below:
| Provider | Cookie name | Purpose |
|---|---|---|
| Affiliate Window | _gcl_aw, awxxxx | Experian and its partners work with Affiliate Window to use cookies to track when partner websites send customers to Experian websites, so that we can reward them for the referral. |
| Amazon Advertising | - | Amazon Advertising is used to run programmatic marketing activity. We use Amazon Advertising cookies for our activity through Amazon Advertising Platform. This tool enables us to remarket and exclude users that we serve ads to on this platform. https://www.amazon.co.uk/gp/help/customer/display.html/?ie=UTF8&nodeId=502584&ref=a20m_uk_fnav_prvcy |
| AppNexus (Xandr) | sess, uuid2 | We may conduct targeted advertising campaigns using AppNexus. Cookies are used to exclude you from receiving adverts for our service if you are already a member of that service. |
| Bidswitch | In order to work across multiple adexchanges, it is necessary to be able to find and/or exclude users based on the data we collect. e.g. if we are excluding users who have visited the Experian site, we need to ensure we can identify and exclude those users across the different exchanges. However each exchange uses it’s own unique cookie with its own unique cookie ID per user so a way of mapping the cookie IDs we collect via our pixels and the cookie IDs they collect via their pixels is required to achieve this. This is what cookie/pixel syncing is and it is actioned by calling each adexchange pixel and passing it our cookie ID or vice versa. |
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| Bing Ads | _uetsid, MUID, _uetvid | Used to improve advertising and record anonymous information about the behaviour of visitors using our website. |
| Casale Media | CMID, CMPRO, CMPS, CMRUM3, CMST | We use this cookies to track when an Internet user has seen an advertisement. These cookies do not and can not store any personally identifiable information about an Internet user. You can opt out of Casale tracking here: https://casalemedia.com/ |
| Dstillery (Formerly Media6degrees) | acs, adh, cckz, clid, ipinfo, lbh, rdrlst, sglst, vstcnt | We sometimes use Dstillery to deliver targeted advertising through online services, this cookie allows us to collect anonymised audience data for use in our online advertising. You can opt out of Dstillery tracking through their privacy policy. |
| Experian Marketing Services | tuuid, tuuid_last_update um | Experian endeavours to make the content and advertising shown on devices that you might use or that may relate to the same household more relevant and useful. As part of this process Experian uses cookies and may receive information about the kind of device you use as well as your IP address, location data, device user agent string or information about websites where your device has previously displayed advertising. By using Experian’s site, you agree to the processing of data about you by Experian for the above purpose and for the profiling of audiences bearing similarities to your data. You have a choice about whether or not you want your information to be used in this way and you can set your preferences by visiting https://www.experian.co.uk/legal/cookies-policy.html. This won’t stop you from seeing content about our products and services when you visit our website, but it will mean that the content you do see may not be as relevant to you. |
| Facebook Advertising | _fbp, Fr, AA03, ATN | Experian use cookies generated by Facebook to count the number of site visits our Facebook advertising campaigns generate and also to monitor when Experian content is shared on Facebook.. The information collected by these cookies cannot be used to identify you personally and once your visit to our website has ended, they are automatically erased. |
| Google Ads (DoubleClick) | _gac, _gcl_au, _gcl_dc, 1P_JAR, ANID, CONSENT, FLC, IDE, uuid, NID | Experian works with Google to use DoubleClick cookies to target advertising based on what’s likely to be relevant to a user, to improve reporting on campaign performance, and to avoid showing people ads they have already seen. The cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account. If you opt out of Ad personalisation using Googles Ads Settings, you will no longer receive personalised advertising from Google. |
| Impression Desk Technologies | Demand side buying platform that enable Experian to buy advertising space programmatically across the digital ecosystem. |
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| LinkedIn advertising | bcookie, bscookie, lang, lidc, lissc, UserMatchHistory | These cookies are used by Microsoft for targeted advertising outside of our website. |
| Lotame | We sometimes conduct advertising campaigns using Lotame. |
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| Lynchpin | lp_expuid | We use Lyncpin Analytics to provide greater insight into our website audience. |
| MediaMath | mt_mop, uuid | This cookie collects information about how our vistors interact with our website and any advertising that the end user may have seen before visiting our website. You can opt out of MathMedia tracking here: https://www.mediamath.com/ad-choices-opt-out/ |
| OpenX | i | We sometimes use OpenX to deliver online programmatic advertising. To learn how to opt out of OpenX tracking, visit here: https://www.openx.com/legal/interest-based-advertising/ |
| Outbrain | We use a range of third parties to promote this website. We use Outbrain analytics so that when you reach this website because one of those third parties, we can identify the third party. |
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| Pubmatic | KRTBCOOKIE_#, PUBMDCID, PUBRETARGET | We sometimes use Pubmatic to deliver online programmatic advertising. You can opt out of Pubmatic tracking here: https://pubmatic.com/legal/opt-out/ |
| Roku Advertising (Formerly Dataxu) | matchdmx, wfivefivec | We sometimes use Roku Advertising to deliver targeted advertising through online streaming services, this cookie allows us to reach out to Roku users after they have visited our website. |
| Rubicon Project | put_1994, rpb, rpx | In order to work across multiple adexchanges, it is necessary to be able to find and/or exclude users based on the data we collect. e.g. if we are excluding users who have visited the Experian site, we need to ensure we can identify and exclude those users across the different exchanges. However each exchange uses it’s own unique cookie with its own unique cookie ID per user so a way of mapping the cookie IDs we collect via our pixels and the cookie IDs they collect via their pixels is required to achieve this. This is what cookie/pixel syncing is and it is actioned by calling each adexchange pixel and passing it our cookie ID or vice versa. Note that only the cookie ID is passed. Cookie sync pixels are different to standard pixels in that they have no unique identifier that allows them to gain any more information about where they are called and as they are called from our pixels, they cannot use any other processes to work out which page they are on or what advertiser may be calling them. They cannot even tell if they are being called on an advertiser site at all (many are called on publisher sites and when adverts are served). Hence there is no opportunity for data leakage to occur. You can opt out here: https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/ |
| SpotX | audience | We use SpotX advertising services to help track video audiences. |
| Taboola advertising | Experian works with Taboola to set cookies for the purpose of targeting and personalisation the adverts you see on other people’s websites. |
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| Twitter Advertising | personalization_id | Collects information about how visitors use our website and any advertising that visitors may have seen before coming to our site. |
| Yahoo Ad Exchange (Verizon Media) | We advertise on the Yahoo! network. Cookies are used so that you do not receive adverts for our service if you are already a member of that service. https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/index.html |
These cookies monitor how our website is performing, allowing us to improve the experience of our site and other services. They also enable us to tailor the site to be relevant to you and your interests. These cookies are not used to provide you with online advertising.
We’ve outlined how we use these cookies in the table below:
| Provider | Cookie name | Purpose |
|---|---|---|
| Adobe Analytics | s_cc, s_nr, s_sq, s_vi, AMCV, AMCVS | We use Adobe (formerly Omniture) SiteCatalyst to give us insights into how many people visit our website, and how you interact with it. Cookies are used to help us to better estimate the number of individual anonymous visitors to our website. There are two types of cookies that may be used: session and persistent. Session cookies exist only during your online session. They disappear from your computer when you close the browser software. Persistent cookies remain on your computer after the browser has been closed. When examining your cookies you may notice a cookie that is set by one of the following domains - 2o7.net or omtrdc.net. The 2o7.net and omtrdc.net domains are the primary domains used by the tool to measure visitor behaviour on our website. https://www.adobe.com/uk/privacy.html |
| Adobe Test & Target | Cookies beginning with mbox_ | We use Adobe (formerly Omniture) Test&Target to optimise and personalise certain pages on the website. It allow us to deliver and measure the performance of tests that are conducted to improve the customer experience of our website. Test&Target does not collect personally identifiable information. Test&Target collects at a minimum, visitors, clicks and conversions for all tests. All data captured by Test&Target is linked to a visitor ID, but there is no personal data related to that visitor ID. At an aggregate level, Test&Target tracks the success metrics defined in a campaign. This data is not available at an individual visitor level. Experian’s implementation of Test&Target does not allow any user’s activity to be tracked beyond Experian’s own websites. |
| Conductrics | experian-agents.com | Enable optimisation and personalisation testing. They allow us to deliver and measure the performance of tests that are conducted to improve the customer experience of our website. |
| Google Analytics | _ga_gat, _gat, _gid, AMP_TOKEN, APISID, DV, HSID, NID, SAPISID, SID, SIDCC, SSID, UULE | Used to collect information about how visitors use our website. We use this information to help us improve the customer experience of our site. The cookies collect information in an anonymous form, including the number of visitors to our site, where visitors have come to the site from and the pages they visited. If you do not allow these cookies we will not be able to include your visit in our statistics. Read Google’s overview of privacy and safeguarding data. |
| Hotjar | _hjAbsoluteSessionInProgress, _hjid, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjTLDTest | On some pages on this website, we use Hotjar to view how you are interacting with our web pages. Hotjar uses cookies to collect non-personal information including standard internet log information and details of visitor behavioural patterns upon visiting the site. This is done to enable us to provide our web visitors with a better experience, identify preferences, diagnose technical problems, analyse trends and generally to help improve our website. |
| Jellyfish | We use a range of third parties to promote this website. We use Jellyfish analytics so that, when you reach this website because of one of those third parties, we can identify the third party and therefore meet our contractual commitments to that third party. |
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| Quantcast | We use a range of third parties to promote this website. We use Quantcast analytics so that, when you reach this website because of one of those third parties, we can identify the third party and therefore meet our contractual commitments to that third party. You can optout of Quantcast analytics at any time by visiting this webpage: https://www.quantcast.com/opt-out/ | |
| Retention Science | We use Retention Science to help us understand how many people visit our website and how you interact with it. |
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| ScorecardResearch | UID, UIDR | This cookie is set to measure the number and behavior of website visitors coming and going. It helps us send out surveys and better understand user preferences. https://www.scorecardresearch.com/privacy.aspx?newlanguage=1 |
| SessionCam | sc.ASP.NET_SESI ONID, sc.InTg, sc.Status, sc.UserId | Collect information about how visitors interact with each page of our website for the purpose of monitoring and improving our website experiances. Read SessionCam’s privacy options. |
| Zuko | zukoVisitorId | These track the way visitors interact with and complete the forms on our website. They do not collect any personally identifiable information, but help us understand problems customers face as they use the forms. Read Zukos privacy options. |
In addition to our necessary cookies, we’d also like to use optional cookies to improve our website and support our marketing. You can choose which optional cookies you would like to accept. You can make changes to your optional cookie preferences at any time here.
Any cookies set on your device prior to you opting out will remain on your device after you withdraw consent. However, no further data will be shared until consent is given again. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit aboutcookies.org or allaboutcookies.org.
Find out how to manage cookies for the following popular browsers:
For information relating to other browsers, visit the browser developer’s website.
You can opt out of being tracked by Google Analytics across all websites at https://tools.google.com/dlpage/gaoptout.
You can find more details about cookies and how we process your data more generally in our Privacy policy.