Charity and Not-For-Profit data and marketing

Is your customer data accurate, up to date and complete? The better the quality of your customer data, the better your customer experience, and the more likely you are to deliver successful campaigns. A data health check provides you with an automated, but through, means of auditing your data. A tool like Experian’s Data Management solution can minimise duplication, update and cleanse contact details, and can insert additional insight to better target existing (and potential) customers.

How readily available is your customer data? If it’s not already consolidated and integrated into a single place, explore solutions that can bring it all together into a Single Customer View (SCV). A good solution like Experian’s Aperture Data Studio brings all your data into one place to help improve the way you utilise it.

Once your data is up to standard, you can use it to improve the quality and performance of your marketing campaigns by utilising smart customer segmentation tools. A tool such as Experian’s Mosaic may be the answer: it enables you to set up campaign audiences that can be filtered using your own criteria to make it easy to identify which messages to send to which customers.

Personalised marketing messages have multiple benefits. First, your customers receive fewer, but more relevant, communications. This in turn improves your customer experience, while delivering better ROI on your marketing budget. You can also use insights from each campaign to further refine marketing going forward.

Charities and NGOs must comply with financial sanctions in every country in which they operate – including the UK – and the onus is on you to implement sufficient measures to avoid falling foul of the authorities. Employ the services of an automated tool like Experian’s CrossCore to save time, scour a wider set of global lists (14 instead of just one), and deliver objective reports.

When making payments to suppliers and other organisations, you need to ensure you’re paying into the correct account. A good verification tool can both confirm the details you’ve been given are linked to the correct business, and confirm that account’s ownership without the need for paper-based proof. Experian’s Bank Wizard Absolute is one option, and it can be used with both commercial and consumer accounts.

If your charity runs a lottery, regulations demand that you’re able to verify each and every customer’s identity – including their age – when they sign up. To avoid unnecessary delays, opt for an automated solution that can be integrated into your existing platforms. One such example is ProveID, which provides real-time verification using premium data sources from both the UK and international sources.

Hackers are always looking for ways to infiltrate organisations, and charities and NFPs are no exception. Any breach will put a huge strain on your ability to cope, so look for expert help to prepare you for a future breach – Experian offers a comprehensive range of services through a free portal, including guides to building a fully-supported Crisis Response Service in the case of emergency.

How do you identify which suppliers may pose a risk? You look carefully. By taking a focused view through a tool like Experian’s BusinessIQ, you’ll gain quick and easy access to high quality business information, which also provides insight into potential risks and disruption should you lose a key supplier.

A good business intelligence solution can be configured to deliver real-time notifications of changes in risk across your entire supplier base. It should also be able to reveal when individual suppliers’ circumstances change in such a way as to potentially affect their ability to supply.

The more notice you have of potential problems with a supplier, the better prepared you are to take appropriate action. Armed with the right data and machine learning, you can predict the risk of a supplier ceasing to trade over the next 12 months. Commercial Delphi provides this information via a simple Risk Index, which translates into a simple-to-interpret star rating.

You can’t always trust what a candidate puts on their application form – according to CV-Library, 92.5% of Brits have ‘enhanced’ their CVs. Take the hassle out of verifying an applicant’s education and employment history with something like Experian’s Candidate Verifier, which can also be used to perform a full suite of checks prior to onboarding new employees.

When welcoming a new employee or volunteer to your organisation, it’s important you perform the necessary background checks – including criminal and DBS checks – before they start work. Experian’s screening tools cover the full spectrum, and can verify identities using passports, driving licences and other forms of ID.

The Home Office has recently introduced new requirements surrounding candidate screening, and you could face expensive fines if your processes aren’t compliant. Look at a solution like Experian’s Right to Work App, which will update as required to ensure you’re always adhering to current regulations.

Ensuring you follow a standard process can be tricky, but there are tools out there to step you through the process in a safe and regulatory compliant way. For example, Experian’s Right to Work App provides a simple step-by-step process to ensure no checks are missed. It can also be used to verify a candidate’s identity and documents in real time.

When reviewing applicants, it pays to be thorough and look as deeply into a candidate’s history as possible. These checks can be cumbersome to perform manually, which is where solutions like Experian’s Social Media Checks can help. They check a candidate’s online presence to reveal potential issues such as negative behaviours, illicit content, or evidence of having leaked private information.