Product Information Management (PIM), conversely to Contact Data Management, refers to the managing of information necessary to the selling and marketing of products through an organisation's distribution channels.
Large retailers and similar organisations will benefit from using a Product Information Management solution due to ERP and CRM systems often not supporting data types outside of contact data - Email, Address, Mobile numbers for example.
Other benefits include:
Examples of product data that our clients have used our solutions on include qualitative information, Whisky Data (age, barrel type, year and more) and Asset Management.
Our offerings such as Aperture Data Studio and the services of our Partners the Comma Group can rapidly provide value to your product based, data-driven initiatives.