Experian helps you build the most complete, accurate, consistent and holistic Single Customer View available today.
Learn more about the benefits of creating a Single Customer View in your organisation and the 4 steps we take to help you achieve it.
How could you benefit from an SCV?
83% of organisations see data as an integral part of forming a business strategy
2018 Global Data Management Research - Experian
White paper: Towards a Universal Customer View
Download our whitepaper to discover how you can benefit from greater customer insight.
4 stages to achieving your Single Customer View
Our approach focuses on the data and provides a methodology that will consolidate, clean, fix, link, harmonise, and enrich with additional customer insights across all data assets within a business.
The 4 stages are:
Investigate - Extract data from systems across your organisation, consolidate it, and assess its accuracy and completeness as the first step to cleansing and validating.
Assess - Consolidate and profile the data so you can assess potential strengths and weaknesses within it, in the context of business priorities.
Improve - Bring consistency to the way your data is formatted, ensure your customer data is accurate, and fill the gaps using our unique range of reference data including location and socio-demographic data sets.
Control - Compare records, identify and harmonise duplicates, create a golden nominal and give each individual a unique identification number and ensure you can maintain an up-to-date and accurate view over time.
Solutions for your industry
How have others benefited from a Single Customer View?
Experian helped Cleveland police achieve a golden nominal record with projected project savings of £250,000.
Additional Resources
Build a successful business case for a Single Customer View
Explores attitudes on Single Customer Views based on research from organisations and consumers including how you can build a culture that continually fosters an SCV.
How to accelerate your Single Customer View
Philip Howard, Research Director at Bloor Research, explores the opportunity to develop a data quality-focused SCV instead (or alongside) an MDM development.
Webinar: Considerations for creating a Single Customer View
In this paper we discuss how a first-class data management strategy is essential in enabling you to deliver great customer experience.
Contact us
If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.
Call us on 0844 481 9920